Smart bait that gets Top Dollar for your home
September 19th, 2009 categories: Sellers
Oh yes, there are ways to attract that elusive buyer in a big buyers pond. You just have to have the right “bait”. Just like fishing, men will tell you that if the bait’s not right, no bites!! So what am I talking about? Picture perfect photographs.
Smart sellers and their agents understand the importance of great photographs and their key role in an effective marketing plan, beginning with the first day the house goes on MLS. Agents often pass over MLS listings without pictures, so require that a full set be taken before the house is listed, and be certain they show the property at its best. Most buyers will see the house for the first time in a picture, and decide whether or not to tour it based on the exterior shot featuring the front. If you want to attract more buyers and improve the likelihood of selling for top dollar, take an active role in creating the photographs.
To start, look at your home through the eyes of a buyer, go to a few model homes in Asheville or Weaverville and see what wows buyers. Model homes are depersonalized, THAT’S what you need to do to your home to accomplish attracting a good buyer – Depersonalize & Declutter. Ask your agent’s opinion of what you need to do, and LISTEN to them! We’re not trying to make you feel bad when we say you have WAY too much stuff in the house. If you leave it that way and think buyers will overlook it? WRONG! They’re looking at your “stuff” and are detracted from seeing the finer points of the house.
After you’ve prepared the house for market, take some experimental pictures. Look at them through the eyes of a buyer. Are you impressed by what you see? If not, work with your agent or the photographer and compose every shot, inside and outside. Move furniture and accessories around as needed, and pay attention to lighting. Each image must present your house at its best, showcasing the most attractive features.
Remember the old saying “You only have one chance to make a first impression” Keep that little saying in your head while getting your house ready to sell.
